BY Chuck Nwachukwu||
As business managers, things tick us off… spur us to do better or become worse at the things we do. This past week was particularly precarious, starting out with business lunch at the Mega Plaza pent on Sunday. Its 2 hours and 30 minutes and worth more in value than speaking to these same folks over the phone or via email to get them interested in our business. And may I assure you these business lunches and semi official meets work in our environment better than anything else. I guarantee you it almost always gets the job done.
I would like to refer to the Lagos LaidBac team as the Dream Team. When we talk at the office and off work hours, we most often talk about our dreams for our departments and the team in general. We take time to expound on what we have mulled over; usually over light refreshment, we share these mind pictures. Interestingly what follows next is what Deji who handles research and development calls the action plan. Someone brings it up at a formal meeting and we brain storm and note necessary actions to follow through with. The funny thing with dreams is they are always overtly exaggerated, same as our goals.
Monday morning a mail comes through to us on behalf of Angela Simmons requesting more information on our items and all, really out of the ordinary although given the amount of work done at our end on our products, product presentation and public relations we really weren’t surprised. On that note our dreams overtly larger-than-life, we are working towards getting occupants of the white house to utilize our merchandise. To buttress this we remind ourselves to intensify accomplishing our already stated action plans with more finesse.
Monday evening at about 7 pm still at the office with members of the team I find the style magazine from the previous day, some relatively known local designer had gone past a luxury store stocking our merchandise, gotten excited…the usual palm scratch… acted mischievously by getting out a similar product, supplied the store next door and put it on the magazine. Truth be told, I raved the first couple of minutes afterwards my colleagues came around and we made light of the development as unnecessary competition that would soon be bought over or crushed. Tuesday morning we have an action plan out to succor the situation.
We have spent the past couple of days classifying and examining competition, a lot of the brands; mostly international brands as this helps us in the markets overseas where our merchandise has to compete. We have mapped out areas where we stand better chances and products that put our brands in the consumers view. To enable us successfully complete this we had to execute our action plan which includes doing a survey, releasing questionnaires on Tuesday and collating the results by Friday.
We have come to terms with the fact that issues will certainly arise probably daily, that weren’t premeditated or preplanned for and we have learnt overtime that action plans work if you determine hard enough to follow through with the campaign. It’s also very important to determine ahead how that particular action plan might affect the current corporate strategy.
__________________________________________________________________________________________ Chuck Nwachukwu of Lagos LaidBac the Official Lagos Merchandise Shop