Mosunmola Abudu: Africa’s Media Boss! “If You Can Think It, You Can Do It”

BY OJIE IMOLOAME

Frank Edoho and Gbenga Adeyinka with Mo Abudu on Moments with Mo
Frank Edoho and Gbenga Adeyinka with Mo Abudu on Moments with Mo

The above quote is her usual slogan. She drums it in at the end of all her shows. Honestly, I can sit here and fill this page with her bio or profile, but all that info can be gotten from her website. I just want to acknowledge that this lady is a Boss! She literally thought it and did it. It started when she launched Africa’s first syndicated show ‘Moments With Mo’ in 2006, which airs in 48 African countries. She interviewed a variety of folks from Hilary Clinton, to local stars like Denrele Ebun to fabulous fashion designer Diane Von Furstenberg, to the IMF boss Christine Lagarde. However, all that was small stuff until this year she launched EbonyLifeTV, an African wide pay TV Channel, made by Africans for Africans.

At CreativityTurf, we preach, Innovation and Creativity. Honestly, she beat that out the park. She recognised a need for positive, inspirational content produced by Africans and for Africans, not just Nigerians I should add, but Africans. The bigger picture is how she got her head out of the box. I say this because whilst many are thinking of how to make it in Nigeria or in their respective countries, she distinguished herself and her business by setting out to make something that will be relevant for a continent as opposed to just one country. That is, she sees her business in the context of the BIGGER PICTURE. Hence I call her a BOSS!

Hence, The Hollywood Reporter placed her on their inaugural Women International TV Power List, along side BSKYB’s Sophie Turner Laing, TF1’s Elisabeth Durand, Fremantle Media boss Cecile Frot-Coutaz, Shine chairman Elisabeth Murdoch, and Endemol COO Martha Brass among others as women who are resolved to transform the Global television content, but on their own standings. Mo was recognised as the person who is “revolutionizing pay TV in Africa”. She was the only African on that list I should add. I’ll end with her slogan “IF YOU CAN THINK IT, YOU CAN DO IT”.

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