BY TIM BROWN
Christmas is definitely the most joyous holiday of the western world, and as a business owner you cannot miss the chance to take advantage of this joyous season. A season where people do a lot of shopping and are in a good mood in regard to spending. Many businesses can increase their sales and profit thanks to this. However, sales and profits are not all a business should think about, you should also think about bringing the holiday spirit to your business.
1. Christmas Promotional Material
A business should invest heavily in promotional material such as Gift cards, Christmas calendars, Christmas newsletters, pens, lighters, lanyards. Actually, anything that you usually use as a promotional material should be used as Christmas promotional material. This can help increase sales because people will see you care about the holidays, it will raise your brand awareness, and it will also help you bring a healthy dose of Christmas spirit into your business.
2. Christmas Advertising
Advertising is very important for every business, so you should think about how to take advantages of the holiday season in terms of advertising opportunities. Many business owners invest in TV and radio ads., but you should also invest in social media advertising, as this is the advertising of the future that can be taken advantages of today! Aside from this, the local newspapers can also be used with a lot of success, providing that you have a solid local customer base. If not, you ought to focus on online ads. and reap the holiday rewards this way.
3. Christmas Sales and Discounts
Owing to the fact that you will be looking at more sales during the holiday season, you will need to ensure you make discounts and sales attractive. Give your loyal customers discount coupons; organize surveys and give out rewards to your potential customers in the form of freebies and saving opportunities; get in the holiday spirit by being the Santa Claus business owner. Doing all of this is sure to bring you more sales and profit, and your customers will be happy to see you are honouring them by providing them with special sales and holiday discounts.
4. Christmas Gifts for Your Employees
Last but certainly not the least, there are your employees. You will have to think about celebrating Christmas with your employees by acknowledging their efforts and by giving them Christmas gifts. Many business owners simply give out Christmas bonuses in the form of higher pay-checks, but you can also go for a more personal approach and actually buy them gifts. If you are feeling really generous, you can even combine these two approaches and give them a Merry Christmas gift followed by a Christmas bonus.
Tim || has been working in the customer relationship management industry for several years. Tim is also a regular blogger at TheBitBot and an active contributor in entrepreneur forums. Tim holds a BA in Marketing.