A few days back, I profiled the story of Howard Schultz – the legendary American entrepreneur that took a small Seattle coffee roaster and turned it into a mega-company.
Howard Schultz is also a writer, he authored the books Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time with Dori Jones Yang in 1997, and, Onward: How Starbucks Fought for its Life Without Losing Its Soul with Joanne Gordon published in 2011.
Today, I would be sharing a few quotes from both books. A few quotes which have caught my attention and gone on to boggle my mind. Quotes which have inspired me.
I hope these quotes, from this great entrepreneur, would equally inspire you! (bold emphasis mine)
1. “But when you really believe – in yourself, in your dream – you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.” excerpt from Pour Your Heart Into It
2. “A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future.” excerpt from Pour Your Heart Into It
3. “It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.”excerpt from Pour Your Heart Into It
4. “If you want to build a great enterprise, you have to have the courage to dream great dreams. If you dream small dreams, you may succeed in building something small. For many people, that is enough. But if you want to achieve widespread impact and lasting value, be bold.” excerpt from Pour Your Heart Into It
5. “You don’t just give the customers what they ask for. If you offer them something they’re not accustomed to, something so far superior that it takes a while to develop their palates, you can create a sense of discovery and excitement and loyalty that will bond them to you. It may take longer, but if you have a great product, you can educate your customers to like it rather than kowtowing to mass-market appeal” excerpt from Pour Your Heart Into It
6. “Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.”excerpt from Pour Your Heart Into It
7. “Treat people like family, and they will be loyal and give their all. Stand by people, and they will stand by you. It’s the oldest formula in business, one that is second nature to many family-run firms.”excerpt from Pour Your Heart Into It
8. “Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.”excerpt from Pour Your Heart Into It
9. “There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is the right and best thing to do”excerpt from Onward
10. “Belief in ourselves and in what is right catapults us over hurdles”excerpt from Onward
11. “Large or small, our actions forge our future, hopefully inspiring others along the way.”excerpt from Onward
12. “My passion. My commitment. This is the most important thing in my life other than my family.” excerpt from Onward
13. “Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain.” excerpt from Onward
14. “Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation.” excerpt from Onward
15. “There’s a metaphor Vincent Eades likes to use: “If you examine a butterfly according to the laws of aerodynamics, it shouldn’t be able to fly. But the butterfly doesn’t know that, so it flies.” excerpt from Pour Your Heart Into It.
Dola Adesanya || is an astute lawyer with a good business acumen. She loves everything motivational.