By Ojie KING
If you haven’t tried it, I suggest you do, even if you are not a music lover. Take away the sleek design and coolness factor attached to it and just take a minute and plug the BEATS earphones into your ears and just listen… It will honestly and truthfully take your breath away.
The BEATS BY DRE (and Bieber and so on) has truly revolutionized the listening experience. But, what is so interesting about this success is that, these are simply earphones. The first sets of headphones were invented by Nathaniel Baldwin in 1910 in his kitchen, which he did by hand. Over the course of the century, there has been subsequent advancement on these headphones in terms of sound and look. However, in 2006, Jimmy Lovine (Chairman of Interscope A&M and Geffen records) and Dr. Dre decided to take this invention a step further. They decided to design a set of simple but sleek headphones that will revolutionize the way consumers hear and experience sound. That is, every time the consumer put these headphones on, he is automatically morphed into a whole new orgasmic experience of sound.
As a top up, they decided to brand these headphones by introducing a “coolness factor” by simply attaching the name of one most renowned and revered music producers in the world to it (a process called classical conditioning for the lovers of marketing theory), whose name alone is a beacon for no-nonsense but simply perfection (I know this from the numerous amounts of interviews from artists who have said that you are not leaving that recording booth until he gets what he wants everything else be damned). Furthermore, to establish its premium position in the market, the provided it with a sleek packing that comprised of a personal purse for the headphones, one year warranty and even making the record stores offer insurance for the headphones. Therefore justifying that this product was not your ordinary ear or headphones, they were BEATS BY DRE.
Hence, when people put these ear or headphones on, it comes with a sense of esteem that “ YES, I AM WEARING MY BEATS BY DRE”. The beats family now comprises earphones, headphones and speakers and has now partnered with the speakers of HP and Chrysler. Hence, when Forbes released the earnings of top Hip-Hop cash kings list for warnings of 2011, it was no surprise that Dr. Dre came out un-top with earnings of $110 millon, so Dre fans are probably going to wait a little longer for the detox album.
What point am I driving at ladies and non-ladies? These people came together and decided to not only improve on the existing but also take it to a whole other level with nothing but earphones, not computers or mobile phones or micro-waves, but earphones. This, ladies and non-ladies is called INNOVATION.
Ojie KING || Put simply, Ojie is a dreamer, a pure dreamer and his aim is to get out his dreams to reality.