Fashionpreneur Series (2): Anya Hindmarch A True Business Success

I remember as a student I had loads of ideas, and was thinking to myself, only if I was older I would do one of these, and change things. But I wished I had read designer Anya Hindmarch story, at 18 she went to Florence to study Italian while there, she noticed that a drawstring leather duffel bag was fashionable among the italian women, As young as Hindmarchwas, she decided to borrow $1,000 to import some bags to England to sell. Then with another ingenious move, she decided to send some of the bags to a fashion magazine, with persistence from her (A trait every entrepreneur must have, and one she showed at 18, definitely showed she was on her way to success) the magazine featured it as a special purchase to readers and this resulted into a sales of 500 bags.

Thinking Hindmarch was still just a teenage, and she didn’t think like me, of deciding to wait till she was older to venture into the business world, is the first thing I admire about her.

From here, Hindmarch then decided to learn how to produce her own bags in Hackney, and she also went ahead to open a small shop in London at the age 19. At inception, Anya Hindmarch decided to sell products based heavily on Italian design style. All her products she says are based on the quality of workmanship, and represent a design philosophy which is: British, humorous and bespoke.

Picture Courtesy: ArabianBusiness

Anya Hindmarch designs became very popular and she setup her called The Hindmarch company. Her designs are popular with celebrities, including: Keira Knightley, Scarlett Johansson, Sienna Miller. Today prices for an Anya Hindmarch bag range from just £11 for the “I’m Not a Plastic Bag,” the cotton tote that became a global eco-sensation, to thousands of pounds for a bespoke Ebury. Anya Hindmarch who now has 54 stores worldwide, is now valued at £70 million, following a deal with a private Qatari investor group – which has acquired a minority stake in the share capital of the label according to Vogue.

The believe, bravery, business mindedness and persistent exhibited by the then teenage Anya Hindmarch has turned out to be a success today. I wish I had this when I was younger, but I’m grateful at the fact that opportunities always come back, and I seized it when it came around again. Soon I’ll share my story with you, and what I learnt from my story.

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3 Comments Add yours

  1. ecoinshore says:

    Nice write up am impressed

  2. fashion says:

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